Every Valuation I go to, waiting outside there are a herd of Estate Agents eagerly awaiting to take on business….
Every Landlord and Vendor I meet asks me this question…
Should I use more than one estate agent to sell/let my house?
Well Once Upon a time – maybe around the time I was born 😉 , this strategy made perfect sense. After all, before properties were advertised on the internet, how else could you make sure that buyers/tenants across multiple towns, boroughs & cities or even countries would see your home, if you didn’t use two, three or more agents to market it?
But then came the portals – Rightmove, Prime Location, Zoopla and now On the Market – and everything changed.
Almost all buyers & tenants look online to start their property search, often browsing a couple of portals, then simply call the relevant agent (singular) to book a viewing on a home they like.
So is there any point these days in instructing more than one agent?
The short answer is ‘no’.
If a buyer or tenant views your property multiple times online, at best it’s annoying, and at worst it’s misleading, because if the agents involved have used different photographs and descriptions to advertise the property, a buyer could be forgiven for thinking that the adverts belong to different houses.
When a buyer or tenant enters a search criteria on one of the property portals, properties appear in a list, in ‘most recently added’ order. So if you have two agents, one of them will advertise your property last, meaning they will appear as most recent.
Now a buyer or tenant goes on a portal, see your property (from the agent who advertised it last) and if they like it, they will call or email that agent. However the second agent will get nothing…. So therefore it becomes useless to have that second agent there?
Now lets look at particularly Selling your property…as this suffers the most…
Consider how it looks to a buyer if you as the seller have instructed several agents?
Desperate perhaps? or In need of an urgent sale?
This could have the effect of generating some very low offers from those buyers looking for a bargain, whilst genuine buyers may stay away completely, fearful of being stuck with a property that they themselves can’t sell when the time comes.
Finally, there’s the question of cost. If you instruct more than one agent, depending on the type of agency agreement you have, you may have to pay a higher %. WHY WOULD YOU WANT TO DO THAT?
When you decide to sell your home, my advice is to choose your agent very carefully, and focus all your efforts on making that relationship work. Ultimately it will serve you well and give out the right signals to instill buyer confidence. So pick slow, pick wisely, and nurture your relationship so that your agent is on side to get you the best result.
If you haven’t picked your agent yet, or you are not getting the kind of helpful attitude you were hoping for, we’d be happy to hear from you and to arrange for myself or one of my team to visit and help you plan your sales strategy.
Contact Manraj / Sheetel Bisran: 02085778855
Email Manraj: firstname.lastname@example.org
Email Sheetel: email@example.com